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Magazines

Revue Française du Marketing (Décembre 2009)

Ce numéro termine l'année 2009, qu'on ne retiendra pas comme l'une des plus fastespour nos activités, traditionnellement liées de publicité et de recherchecommerciale. Pourtant, la rencontre de situations nouvelles, le sentimentde...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2009
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Citation

, A. (2009a, December 01). Revue Française du Marketing (Décembre 2009). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2009-


Research papers

Semiology of youth fashion communication (France market 1992)

The logic of youth fashion is based on the rejection of Fashion itself. Whether for Benetton, Kookdi, Autour du morule, Chevignon or Naf-Naf... those brands have built themselves, unlike Chanel, St Laurent or Lacroix, a mold-breaking personality...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Pierre Alexandre d'Huy, Olivier Zahm
June 15, 1992
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Citation

d'Huy and Zahm (1992a, June 15). Semiology of youth fashion communication (France market 1992). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/semiology-of-youth-fashion-communication-france-market-1992-


Research papers

Towards a qualitative control of television sponsorship of television sponsorship

In allowing advertisers to symbolically express their brand identity, TV sponsorship has become a privileged space for brand communication. Advertisers should keep in mind, however, that this method of communication which is difficult to control and...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Daniel Bo, Yves Krief
Company: SORGEM IMR
June 15, 1991
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Citation

Bo and Krief (1991a, June 15). Towards a qualitative control of television sponsorship of television sponsorship. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/towards-a-qualitative-control-of-television-sponsorship-of-television-sponsorship


Research papers

How the medium affects the message

The purpose of this paper is to show how accounting for the most recent developments in such a qualitative subject as semiology can profoundly alter the patterns of a quantitative discipline such as media planning. Media planning today is founded on...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: François Laurent
June 15, 1990
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Citation

Laurent, F. (1990a, June 15). How the medium affects the message. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-the-medium-affects-the-message


Research papers

The Produmer

The fact that certain forms of behaviour were, right from the start, labelled "consumption", while those adopting this behaviour were labelled "consumers", has had weighty consequences for the development of marketing theory. In this article, we...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Andrea Semprini
June 15, 1989
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Citation

Semprini, A. (1989a, June 15). The Produmer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-produmer


Research papers

BC or AC: Before Coca Cola or after Coca Cola

This paper addresses certain ways in which anthropology may be applied with relevance to market research. Four main topics are discussed: the development of semiology as a powerful potential tool for understanding the dynamics of advertising; the...

Catalogue: ESOMAR Congress 1988
Author: Janet Gruber
September 1, 1988
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Citation

Gruber, J. (1988a, September 01). BC or AC: Before Coca Cola or after Coca Cola. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/bc-or-ac-before-coca-cola-or-after-coca-cola